Marketing, Brand, and Business Development Consultant

Strategic guidance for luxury hospitality projects that value clarity, restraint, and long-term success.

I work with owners and leadership teams to shape brand, positioning, and commercial strategy for luxury hotels, resorts, and wellness destinations—before costly mistakes are made.

I am a luxury hospitality strategist with more than a decade of experience across brand, sales, marketing, and operations. My work sits at the intersection of vision and execution—helping founders, owners, and general managers translate ambition into a clear, disciplined market presence.

My background spans global editorial leadership for Four Seasons Hotels and Resorts, advisory work for international travel and lifestyle brands, and hands-on operational experience as a boutique hotel owner. I’m often brought in at moments of transition: pre-opening, repositioning, leadership change, or when a property is underperforming despite strong fundamentals.

I do not sell tactics. I provide judgment, structure, and direction—so teams can move forward with clarity and confidence.

Here’s what I’ve helped some of my clients accomplish:

• Implemented Standard Operating Procedures (SOPs) that improved efficiency and guest experience while reducing operating costs

• Increased organic website pageviews 661% and drove website entrances via blog by 549%

What I do

Engagements typically involve something along the lines of the following:

• Brand architecture and narrative development

• Market positioning and audience definition

• Launch and pre-opening strategy

• Sales and marketing structure and standards

• Advisory support for ownership and executive teams

• Public speaking, panels, and workshops